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’16 Chevy Camaro Bows, Promises ‘Finely Honed Performance’

General Motors pulls the cover off the redesigned ’16 Chevrolet Camaro sports car, a lighter, more powerful and technically advanced version of one of the automakers most successful and instantly recognizable vehicles.

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“Redesigning the Camaro is thrilling and challenging all at once, but the secret is to offer something more,” Mark Reuss, executive vice president-Product Development at GM, says in a statement ahead of the unveiling today, held here on Belle Isle, site of the annual Detroit Grand Prix and attended by 1,000 Camaro fanatics. About 350 Camaros were on site.

“For Camaro enthusiasts, it retains iconic design cues and offers even more performance,” Reuss adds. “For a new generation of buyers, the 2016 Camaro incorporates our most innovative engineering ideas with finely honed performance and leading design.”

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The Camaro ranks as one of GM’s most successful vehicles, if not on a volume basis but in terms of popularity with in its segment. According to WardsAuto data, the Camaro delivered 86,297 units last year off a design and underpinnings dating back to 2009. It is No.1 in the Middle Specialty segment, nearly 4,000 sales ahead of the venerable Ford Mustang.

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