- Ford Warriors in Pink® introduces The Good Day Project and issues strong call to action to help bring more good days to those living with breast cancer
- Ford partners with Meal Train and Lyft to provide an easy way to offer support – scheduling meal deliveries, childcare, rides toTREATMENT FACILITIES and more to breast cancer patients across the country
- Now 21 years strong, Ford Warriors in PinkCONTINUES to help in the fight against breast cancer, so far dedicating more than $128 million to the cause
Ford Motor Company, through its Warriors in Pink® campaign, today launches The Good Day Project – a powerful call to action to bring more good days to those living with breast cancer.
For more than two decades, Ford Warriors in Pink has been committed to the fight and continues to inspire women to be proactive about their breast health. The Good Day Project takes the program a step further – encouraging people to step up and help those who are battling the disease.
“Most breast cancer patients characterize their days by ‘good days’ and ‘bad days,’” said Tracy Magee, Ford Warriors in Pink brand manager. “While many people want to help, most are unsure of the best way to show their support. We want to change this.
“Warriors in Pink is about driving awareness, and about motivating people to help in the battle against breast cancer,” added Magee. “With The Good Day Project, we hope to empower people to take real action and help provide more good days to those living with the disease.”
At the heart of the project are partnerships with Meal Train and Lyft to provide support services and resources that benefit those dealing with breast cancer and help make their day-to-day life easier.